The ad may not be the problem
A person may call after seeing your ad. Then they get voice mail, a slow call back, or a hard booking path. The ad gets blamed for a phone or follow-up problem.
Track how your team responds
Track missed calls, reply time, follow-up tries, and bookings.
- Missed-call rate
- Reply time
- Calls that reach a person
- Booking rate
- Visit rate
Make each step feel the same
Your site, phone team, and follow-up should give the same answer, tone, and next step.
Keep patient data out
Use public facts and total business numbers. Do not send patient names, charts, health facts, or visit details.