Track the full path
Track spend, calls, forms, booking requests, total visits, and total sales. You do not need names or charts.
Use one meaning for each number
A call is not the same as a booking. A booking is not the same as a visit. Clear terms keep reports honest.
- Cost per lead
- Cost per call
- Cost per booking
- Cost per visit
- Sales to ad spend
Fix the weakest step
More ads will not fix missed calls. If calls book well but there are too few, then more reach may help.
Keep patient data out
Use public facts and total business numbers. Do not send patient names, charts, health facts, or visit details.