Do not look at the fee alone
A low fee can still waste money. A larger plan can work well. The key is what each new patient costs and what the practice can handle.
Split the plan into team fees, ad spend, media, tools, and reports. This makes each offer easier to compare.
Start with simple math
Pick the care you want to grow. Then use fair goals for calls, bookings, visits, and value.
- Lead goal
- Call answer rate
- Booking rate
- Visit rate
- New patient value
- Open chair time
Keep control of your assets
Your practice should own the domain, site, media, ad accounts, and data. This is part of the value you pay for.
Keep patient data out
Use public facts and total business numbers. Do not send patient names, charts, health facts, or visit details.