Cheap often means thin work

Many low-cost packages reuse the same city pages, skip real media, and stop at rankings instead of calls and bookings.

Ask what you will own

Your practice should keep the domain, site, content, ads, and data. Locked accounts are a warning sign.

  • Who owns the site?
  • Who owns the ad accounts?
  • Are city pages unique?
  • Do reports show calls and bookings?

Pay for the full path

Good dental SEO ties Maps, care pages, doctor proof, and lead handling together. That takes more than a generic monthly checklist.

Keep patient data out

Use public facts and total business numbers. Do not send patient names, charts, health facts, or visit details.