A lead is not a patient yet
Ads and SEO can create the call. If nobody answers, the spend and search work still fail.
Count the leak
Track total calls, missed calls, reply time, and bookings. Then estimate lost new-patient value.
- Missed-call rate
- Average reply time
- Booking rate after contact
- New patient value
Fix follow-up first
Add clear call coverage, same-day call backs, and optional AI help for public questions after hours.
Keep patient data out
Use public facts and total business numbers. Do not send patient names, charts, health facts, or visit details.